A motivational research study of the sales, promotion, advertising, packaging and marketing problems and prospects of Duquesne beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales, promotion, advertising, packaging and marketing problems and prospects of Duquesne beer
Box Number	78
Report Number	1746C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1964 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Duquesne Brewing Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Duquesne Brewing Company Go to Business Biographies
Brand	Duquesne
Method	Interview; Focus Group; Test
Keywords	beer, marketing, alcohol, advertising, packaging, corporate image, brewing industry, male consumer, promotion, design, flavor, market segmentation, brand awareness, brand preference, word-of-mouth advertising, community, brand loyalty, quality, label Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on Duquesne beer A progress report of Duquesne beer