A motivational research study of the sales and advertising problems of Alberto VO-5 - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales and advertising problems of Alberto VO-5
Box Number	29
Report Number	782C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1956 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Geoffrey Wade Advertising
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Alberto-Culver, Co. Go to Business Biographies
Brand	V05
Method	Interview
Keywords	beauty product, hair product, female consumer, women, attitude, customer profiling, word-of-mouth advertising, customer satisfaction, men, male consumer, masculinity, packaging, advertising Go to Glossary
Language	English
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