A motivational research study of the sales and advertising problems of Bel-Air Frozen Foods (executive summary of findings) - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales and advertising problems of Bel-Air Frozen Foods (executive summary of findings)
Box Number	11
Report Number	296.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1956 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Whitney Frozenfood Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Whitney Frozenfood Company Go to Business Biographies
Brand	Bel-Air
Method	Interview
Keywords	frozen food, convenience food, cookery, sales, advertising, promotion, supermarket, brand loyalty, corporate image, product personality, brand association, supermarket, retail, meat Go to Glossary
Language	English
Document linked to	A proposal for a psychological research study on the sales and advertising problems of frozen foods A motivational research study of the sales and advertising problems of Bel-Air frozen foods Supplementary memo on Whitney Frozen Food