A motivational research study of the sales and advertising problems of Bel-Air frozen foods - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales and advertising problems of Bel-Air frozen foods
Box Number	11
Report Number	296C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	02 Apr 1956; Mar 1956 Find out more about this year
Document Type	Letter; Report
Industry	Food and Drink
Commissioned by	Whitney Frozenfood Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Whitney Frozenfood Company Go to Business Biographies
Brand	Bel-Air; Scotch Treat
Method	Test; Interview
Keywords	frozen food, cookery, sales, advertising, brand association, product personality, testing, research, brand association, women, female consumer, brand choice, brand loyalty, husband, men, guilt, quality, nutrition, packaging, customer profiling, pricing, projective techniques, supermarket, competitor analysis, convenience food, retail Go to Glossary
Language	English
Document linked to	A proposal for a psychological research study on the sales and advertising problems of frozen foods Supplementary memo on Whitney Frozen Food A motivational research study of the sales and advertising problems of Bel-Air Frozen Foods (executive summary of findings)