A motivational research study of the sales and advertising problems of Deep Rock - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales and advertising problems of Deep Rock
Box Number	29
Report Number	780C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1956 Find out more about this year
Document Type	Report
Industry	Energy and Utilities
Commissioned by	Kerr-McGee Oil Industries, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kerr-McGee Oil Industries, Inc. Go to Business Biographies
Brand	Deep Rock
Method	Interview; Test
Keywords	automobile, car, gasoline, petrol, petroleum, fuel, oil, name, competition, brand association, product differentiation, brand loyalty, television advertising, credit card, service station, culture, customer profiling Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study for Kerr-McGee industries Letter re: Deep Rock advertising A creative analysis of the proposed Deep Rock advertising