A motivational research study of the sales and advertising problems of Fanny Farmer candies - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales and advertising problems of Fanny Farmer candies
Box Number	19
Report Number	504C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1956 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Fanny Farmer Candy Shops, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Fanny Farmer Candy Shops, Inc. Go to Business Biographies
Brand	Fanny Farmer
Keywords	candy, confectionery, food, sales, advertising, public relations, consumer trend, buyer motivation, brand preference, product personality, pricing, gift, children, child consumer, parent, men, male consumer, teenage consumer, customer profiling, guilt, fear, gratification, childhood, social status, ideal brand model, brand association, psychometric testing, projective techniques, packaging, window display, symbolism, signs and symbols, packaging, design Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Fanny Farmer candies A pilot research study on Fanny Farmer candy fair