A motivational research study of the sales and advertising problems of Preceptin and Delfen - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales and advertising problems of Preceptin and Delfen
Box Number	45
Report Number	999C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1958 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Ortho Pharmaceutical Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ortho Pharmaceutical Corporation Go to Business Biographies
Brand	Ortho; Delfen; Preceptin
Method	Interview; Test
Keywords	birth control, contraception, female consumer, housewife, drug, medicine, health, sex, packaging, brand choice, patient, word-of-mouth advertising, attitude, children, promotion Go to Glossary
Language	English
Document linked to	Draft outline of progress report on Ortho