A motivational research study of the sales and advertising problems of Purex liquid bleach - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales and advertising problems of Purex liquid bleach
Box Number	26
Report Number	705C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1956 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Foote, Cone & Belding; Purex Corporation, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Purex Corporation, Ltd. Go to Business Biographies
Brand	Purex; Clorox
Method	Interview
Keywords	bleach, brand, cleaning product, female consumer, women, modernity, customer profiling, brand association, product personality, competitor analysis, competition, safety, fear, advertising, shopping, buying habit Go to Glossary
Language	English
Document linked to	Letter Letter proposal re bottle design, label, and advertising theme Creative research memo on liquid bleach