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Title A motivational research study of the sales and advertising problems of Tabcin, an anti-histamine cold remedy of the Miles Laboratories, Inc.
Box Number 29
Report Number 778C i
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Healthcare and Pharmaceuticals
Commissioned by Miles Laboratories
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Tabcin
Method Interview; Test; Focus Group
Keywords
Language English
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