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Title A motivational research study of the sales and advertising problems of nylon bed sheets
Box Number 32
Report Number 838C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Household Goods
Commissioned by E. I. DuPont De Nemours & Company, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand DuPont
Method Interview; Test
Keywords
Language English
Document linked to A creative problem analysis and suggested areas of research seeking to increase the sale and use of nylon bed sheets
Summary of tentative, unvalidated findings and recommendations: nylon sheets - retailer level
A creative problem analysis for a motivational research study dealing with nylon sheets at the retail level
A motivational research study of the sales and advertising problems of nylon sheets on the retail level