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Field name | Value |
---|---|
Title | A motivational research study of the sales and advertising problems of nylon bed sheets |
Box Number | 32 |
Report Number | 838C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Household Goods |
Commissioned by | E. I. DuPont De Nemours & Company, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | DuPont |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A creative problem analysis and suggested areas of research seeking to increase the sale and use of nylon bed sheets Summary of tentative, unvalidated findings and recommendations: nylon sheets - retailer level A creative problem analysis for a motivational research study dealing with nylon sheets at the retail level A motivational research study of the sales and advertising problems of nylon sheets on the retail level |