A motivational research study of the sales and advertising problems of nylon carpets on the retail level - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales and advertising problems of nylon carpets on the retail level
Box Number	42
Report Number	954C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1958 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	E.I. du Pont de Nemours & Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont
Method	Interview; Questionnaire; Observation
Keywords	carpet, floor covering, DIY, buyer motivation, corporate image, product personality, household product, homeowner, furniture, modernity, fashion, fabric, salesman, sales person, social status, social psychology Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of nylon carpets A creative problem analysis and proposal for a motivational research study of nylon carpeting acceptance among distributors, buyers and retailers