A motivational research study of the sales and advertising problems of sterling silver - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales and advertising problems of sterling silver
Box Number	31
Report Number	828B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Household Goods
Company	Sterling Silversmiths Guild of America Go to Business Biographies
Method	Interview; Test
Keywords	silver, silverware, tableware, advertising, promotion, market segmentation, consumer trend, culture, product personality, communication, middle class, tradition, signs and symbols, men, gift, salesman Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a research program for the Sterling Silversmiths Guild of America A motivational research study of the sales and advertising problems of sterling silver Analysis of resistances to the everyday use of sterling silver Proposal for quantitative phase of research program for the Sterling Silversmiths Guild of America A report on a qualified validation phase of a motivational research study on sterling silver Proposal for a motivational study of the effectiveness of the advertising campaign currently sponsored by the Silversmiths Guild A motivational research report on the extent and the depth of penetration of the sterling silver radio campaign Proposal for a motivational study of the effectiveness of the advertising campaign currently sponsored by the Silversmiths Guild