A motivational research study of the sales and advertising problems of the Carnation Company in the field of compounds - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational research study of the sales and advertising problems of the Carnation Company in the field of compounds
Box Number	20
Report Number	535C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1955 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Carnation Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Carnation Company Go to Business Biographies
Brand	Carnation
Method	Interview
Keywords	cookery, cream, milk, dairy product, food, housewife, women, female consumer, evaporated milk, stereotype, coffee, pricing, advertising, brand association, product personality Go to Glossary
Language	English
Additional information	"Compounds" are a blend of evaporated skimmed milk and vegetable oil.