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Title A motivational research study of the sales and advertising problems of the Cities Service Company - executive summary
Box Number 56
Report Number 1245C - Exec
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Energy and Utilities
Commissioned by Cities Service Oil Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Cities Service
Method Interview; Test
Keywords
Language English
Document linked to Proposal for a study on the sales, advertising and marketing problems of Cities Service Company
A progress memorandum for Cities Service
A motivational research study of the sales and advertising problems of the Cities Service Company
A motivational research study of the sales and advertising problems of the Cities Service Company
Interim report / new service station design