A motivational research study on French Kiss, Duval vermouths, and the potential for a new cocktail wine - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on French Kiss, Duval vermouths, and the potential for a new cocktail wine
Box Number	121
Report Number	2880C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	26 Jun 1979 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Martini and Rossi
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Martini and Rossi Go to Business Biographies
Brand	Duval; French Kiss
Method	Interview
Keywords	alcohol, wine, beverage, liquor, cocktail, drinking custom, public relations, stress, marketing, packaging, name, brand image, brand association, taste, nature, liquor bottle, attitude, health, pricing, distributor Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on Duval and French Kiss wine brands