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Title A motivational research study on Hudson paper napkins
Box Number 25
Report Number 688C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Household Goods
Commissioned by Hudson Pulp & Paper Corporation
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Hudson
Method Interview; Test
Keywords
Language English
Document linked to Hudson paper napkins - letter
A creative memo on personality and advertising problems of the Hudson Paper, Co.
Memo to: Norman, Craig & Kummel, Inc. Re: Hudson ad test
MRP analysis of three Hudson radio commercials
Norman, Craig & Kummel, Inc. Letter 9/20/57
MRP report on the Hudson 60-second paper towel commercial
Letter re: pilot research study on Hudson facial tissues
MRP report on the Hudson 20-second toilet tissue commercial
Proposal for a motivational research study aimed at developing brand preference for Hudson toilet tissue
MRP report on the Hudson 60-second damask napkin commercial
Motivational response patterns to the two-ply Hudson toilet tissue commercial