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Title A motivational research study on Siemens' image and advertising
Box Number 95
Report Number 2161C (English)
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Electronics and Technology
Commissioned by Siemens AG
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Siemens
Method Interview; Test
Keywords
Language English
Document linked to Vorschlag für einen motivpsychologischen Anzeigentest