A motivational research study on consumers' attitudes toward Anahist products, vol. I - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational research study on consumers' attitudes toward Anahist products, vol. I
Box Number	78
Report Number	1751C Vol I
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1964 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Warner-Lambert Pharmaceutical Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Warner-Lambert Pharmaceutical Company Go to Business Biographies
Brand	Anahist
Method	Interview; Focus Group
Keywords	advertising, medicine, drug therapy, health, marketing, name, family, children, child consumer, social psychology, corporate image, competitor analysis, product personality, modernity, name, marketing, promotion, brand loyalty, target market, personality profiling Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the future sales and advertising strategy of Anahist products Work-in-progress report on Anahist A motivational research study on consumers' attitudes toward Anahist products, vol. II