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Title A motivational research study on how to revitalize the luggage market at the retail and consumer levels
Box Number 50
Report Number 1100C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Clothing and Accessories
Commissioned by Luggage and Leather Goods Manufacturers of America, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Test
Keywords
Language English
Document linked to A problem analysis and proposal for a motivational research study on how to revitalize the luggage market at the retail and consumer levels
Progress memorandum on revitalizing the luggage market at retail and consumer levels
Letter-proposal to the luggage and leather goods manufacturers of America, Inc.
A summary of the motivational research study on how to revitalize the luggage market at the retail and consumer levels