A motivational research study on men's hairpieces - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on men's hairpieces
Box Number	87
Report Number	1969C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1966 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	House of Louis Feder, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	House of Louis Feder, Inc. Go to Business Biographies
Brand	House of Louis Feder
Method	Interview; Test
Keywords	hair, wig, marketing, purchasing, public opinion, male consumer, age, public relations, consumer trend, buyer motivation, buying habits, personality profiling, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on men's hairpieces