A motivational research study on new opportunities for new Fab in the detergent market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on new opportunities for new Fab in the detergent market
Box Number	6
Report Number	101.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1959 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Colgate Palmolive Peet Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Colgate Palmolive Peet Company Go to Business Biographies
Brand	Fab
Method	Interview; Test
Keywords	brand association, cleaning product, washing, detergent, female consumer, women, housewife, buyer motivation, attitude, advertising, packaging, scent, development, product differentiation Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising problems of the packaged soap field with special emphasis on Fab Executive summary - our major findings and their practical implications for Fab A psychological research study on the sales and advertising problems of Fab Proposed motivation research study for Fab