A motivational research study on new product strategy for Sara Lee - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on new product strategy for Sara Lee
Box Number	31
Report Number	827.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1959 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Kitchens of Sara Lee, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kitchens of Sara Lee, Inc. Go to Business Biographies
Brand	Sara Lee
Method	Interview
Keywords	baked product, coffee, frozen food, prepared food, cake, corporate strategy, product development, brand image, quality, sales, candy, product personality, housewife, word-of-mouth advertising, consumer trend, dessert Go to Glossary
Language	English
Document linked to	Proposal for study on Sara Lee A progress memorandum on "Sara Lee" A motivational study of the effectiveness of Sara Lee packaging Sara Lee