A motivational research study on present and future psychological trends in cereals - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on present and future psychological trends in cereals
Box Number	21
Report Number	559C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1955 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	General Mills, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Mills, Inc. Go to Business Biographies
Keywords	breakfast cereal, child consumer, children, food, housewife, female consumer, women, symbolism, signs and symbols, consumer trend, mother, nutrition, teenage consumer, older consumer, young adult consumer, stereotype, product personality, brand association, packaging, labeling, gender, masculinity, femininity, advertising Go to Glossary
Language	English
Document linked to	The hot and cold cereal market of the future - a proposal for a motivational research study Cereal: unsatisfied needs and present and future trends Letter - clarifying proposal for motivational study of cereals