A motivational research study on rubber contraceptives - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational research study on rubber contraceptives
Box Number	64
Report Number	1380C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1961 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	London Rubber Company, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	London Rubber Company, Ltd. Go to Business Biographies
Brand	Durex
Method	Interview; Test; Focus Group
Keywords	condom, contraception, marketing, birth control, consumer, sex, anxiety, personality profiling, masculinity, health, brand choice, brand preference, corporate image, teenager, social class Go to Glossary
Language	English
Document linked to	Proposal for a psychological survey on protective contraceptives