A motivational research study on smoker typologies and cigarette brand choice - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational research study on smoker typologies and cigarette brand choice
Box Number	80
Report Number	1773C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1964 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	John Player & Sons, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	John Player & Sons, Ltd. Go to Business Biographies
Brand	Player's
Method	Interview; Test
Keywords	smoking, smoker, cigarette filter, brand choice, brand preference, health, personality profiling, social class, brand switching, flavor, marketing, packaging, product personality Go to Glossary
Language	English
Document linked to	Proposal for a research study on the relationships between types of smokers and cigarette brands A motivational research study on smoker typologies and cigarette brand choice - progress report Player's supplemental report - a psychological profile of the Embassy smoker