The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title A motivational research study on the attitudes of college English teachers toward dictionaries
Box Number 45
Report Number 1011C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Education; Media and Publishing
Commissioned by G. & C. Merriam Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Test
Keywords
Language English
Document linked to A creative problem analysis and proposal for a motivational research study of the problems and opportunities of the Merriam-Webster dictionaries
Letter-memo analyzing tearsheets of ads in light of findings of study
A problem analysis and proposal for three motivational market research studies
Dictionaries
A motivational research study of the dealer market for Merriam-Webster dictionaries
A motivational research study of consumer attitudes and purchasing motivations and competitive dictionaries
A motivational research study of the consumer attitudes and buying motivations concerning unabridged dictionaries in general and Webster's new international in particular