A motivational research study on the dishwasher and a name for the technical products division - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the dishwasher and a name for the technical products division
Box Number	18
Report Number	481.2C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1959 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Waste King Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Waste King Corporation Go to Business Biographies
Brand	Waste King
Method	Interview; Test
Keywords	dishwasher, household appliance, corporate image, brand association, name, projective techniques, prestige, language Go to Glossary
Language	English
Document linked to	A proposal for a psychological research study on the sales and advertising problems of Waste King pulverators A motivational research study on the sales and advertising problems of Waste King Memo on noise and draft of statement to dealers and plumbers Motivational research study on Waste King dishwashers A motivational research study on the sales and advertising problems of Waste King dishwashers Summary memorandum on new corporate name Areas that offer no problem re: corporate name