A motivational research study on the foundation garment market in the United Kingdom - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the foundation garment market in the United Kingdom
Box Number	92
Report Number	2079C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1967 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Corsets Silhouette, Ltd.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	London, UK
Company	Corsets Silhouette, Ltd. Go to Business Biographies
Brand	Silhouette
Method	Test; Interview
Keywords	female consumer, brand choice, marketing, body image, underwear, housewife, femininity, promotion, name, corporate image, packaging, self-image, comfort, design, color, fashion, fabric, personality profiling, price, pricing, social class Go to Glossary
Language	English