A motivational research study on the image of C & A Modes - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the image of C & A Modes
Box Number	87
Report Number	1962C.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1967 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	C & A Modes, Ltd.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	London, UK
Company	C & A Modes, Ltd. Go to Business Biographies
Brand	C&A
Method	Focus Group; Interview; Test
Keywords	clothing, female consumer, shopping, employee, housewife, corporate image, gift, fashion, purchasing, consumer trend, buying habits, buyer motivation, merchandising, quality, price, pricing, layout Go to Glossary
Language	English
Document linked to	Vorschlag zu einer Werbetest-Untersuchung der Anzeigen- Konzeption 1966 des Hauses C+A Brenninkmeyer, bzw. zu einer Motivstudie über das Problem der "angebotslosen" Werbekonzeption Vorschlag zu einer Motivstudie fur C+A Brenninkmeyer in Essen Zwischenbericht von den ersten Ergebnissen der Motiv- und Image Studie über die C & A Brenninkmeyer-Geschäfte in Deutschland Bericht zu einer Motiv- und Imagestudie über die Situation von C & A Brenninkmeyer in Essen