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Title A motivational research study on the image of C & A Modes
Box Number 91
Report Number 2054C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Clothing and Accessories
Commissioned by C & A Modes, Ltd.
Conducted by Ernest Dichter International Institute for Motivational Research
Place London, UK
Company
Brand C&A
Method Interview; Test; Focus Group
Keywords
Language English
Document linked to Creative memorandum: Impressions and recommendations concerning the physical layout of the West End C & A stores