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Field name | Value |
---|---|
Title | A motivational research study on the image of C & A Modes |
Box Number | 91 |
Report Number | 2054C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Clothing and Accessories |
Commissioned by | C & A Modes, Ltd. |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | London, UK |
Company | Go to Business Biographies |
Brand | C&A |
Method | Interview; Test; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Creative memorandum: Impressions and recommendations concerning the physical layout of the West End C & A stores |