A motivational research study on the introduction of a new aguardiente by Santa Teresa - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational research study on the introduction of a new aguardiente by Santa Teresa
Box Number	59
Report Number	1309.2C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1963 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Ron Santa Teresa, C. A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ron Santa Teresa, C.A. Go to Business Biographies
Brand	Santa Teresa
Method	Interview; Observation; Test
Keywords	public opinion, attitude, alcohol, brand choice, advertising, personality profiling, marketing, competitor analysis, quality, corporate image, market share, health, price, pricing, name, packaging, label, male consumer Go to Glossary
Language	English
Document linked to	Una investigación de estudios motivacionales de nuevas direcciónes para el futuro del ron Santa Teresa A motivational research study of new directions for the future of Santa Teresa rum Aguardiente