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Title A motivational research study on the marketing problems of Wonder Wrap
Box Number 30
Report Number 800C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Household Goods
Commissioned by Scott Paper Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Wonder Wrap
Method Interview; Test
Keywords
Language English
Document linked to Wonder Wrap study
Wonder Wrap memo (progress report)