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Title A motivational research study on the marketing viability of a new electronic product
Box Number 112
Report Number 2593C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Electronics and Technology
Commissioned by Royal Typewriter Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Astec
Method Focus Group; Interview; Test
Keywords
Language English
Document linked to Proposal for a motivational research study of the marketing of a new electronic calculator
Proposal for a motivational research study on the marketing viability of a new electronic product