A motivational research study on the personality of Duncan Hines as an endorser of cake mix and other products - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the personality of Duncan Hines as an endorser of cake mix and other products
Box Number	19
Report Number	528C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1955 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Hines-Park Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hines-Park Company Go to Business Biographies
Brand	Duncan Hines
Method	Interview
Keywords	cake mix, convenience food, cookery, baking, housewife, sales, advertising, product line, product personality, brand association, brand loyalty, target market, ideal brand model, ego, packaging, psychometric testing, self-image, attitude, femininity, gender, symbolism, signs and symbols, father, social status, social class, family, authority Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Duncan Hines cake mixes Proposal for a motivational research study of the sales and advertising problems of Duncan Hines cake mixes