A motivational research study on the potentials of a 100mm cigarette - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the potentials of a 100mm cigarette
Box Number	71
Report Number	1543C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1962 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	American Tobacco Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Tobacco Company Go to Business Biographies
Method	Interview; Test
Keywords	brand, marketing, cigarette filter, smoking, advertising, smoker, shape, design, public opinion, brand preference, packaging, price, pricing, quality, flavor Go to Glossary
Language	English
Document linked to	A proposal for a study to determine smokers' reactions to the introduction on the market of new, long cigarettes, greater in length than any now existing