A motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales, vol. I - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales, vol. I
Box Number	45
Report Number	1002C (Vol I)
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1961 Find out more about this year
Document Type	Report
Industry	Electronics and Technology
Commissioned by	Reliance Electric and Engineering Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Reliance Electric and Engineering Company Go to Business Biographies
Brand	Reliance
Method	Interview; Test; Observation
Keywords	corporate image, motor, competitor analysis, brand choice, brand awareness, promotion, psychometric testing, attitude, automobile equipment Go to Glossary
Language	English
Document linked to	The corporate image of Reliance and the influence on the sales of the company - a creative problem analysis and proposal for a motivational research study A motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales, vol. II An executive summary of a motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales The present position of Reliance in the industrial community and its future directions for growth and sales - a creative problem analysis and proposal for a motivational research study A motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales - appendix

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