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Title A motivational research study on the problems and opportunities of the Pan American Coffee Bureau in Canada
Box Number 19
Report Number 497.2A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Vickers & Benson
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Pan American Coffee Bureau
Method Interview; Test
Keywords
Language English
Document linked to Coffee and coffee drinking
Coffee - a presentation to the Pan-American Coffee Bureau
A motivational research study on the role of coffee in 1955
Coffee - tentative findings and recommendations
An inquiry into the relative effectiveness of six P. A. C. B. coffee ads
Proposal for a motivational research study on the sales and advertising problems of the Pan American Coffee Bureau
The consumer's coffee language
Pan American Coffee Bureau
Executive summary - field testing the effectiveness of six coffee ads