A motivational research study on the psychological effectiveness of KPRC programming and advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the psychological effectiveness of KPRC programming and advertising
Box Number	47
Report Number	1037C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1958 Find out more about this year
Document Type	Report
Industry	Broadcasting
Commissioned by	Radio Station KPRC
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Radio Station KPRC Go to Business Biographies
Brand	KPRC
Method	Interview; Test
Keywords	radio program, radio station, radio advertising, corporate image, product personality, competitor analysis, brand choice, social psychology, entertainment, personality profiling, humor, old fashioned, music Go to Glossary
Language	English
Document linked to	Edward Petry & Co., Inc. A problem analysis and motivational research study plan for KPRC radio station in Houston An outline of a progress report on the psychological effectiveness of KPRC programming and advertising The people talk back to radio / a motivational research study of the Houston radio audience A motivational research study on the psychological effectiveness of KPRC programming and advertising / part II