A motivational research study on the relationships between veterinarians and the Lederle Laboratories - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the relationships between veterinarians and the Lederle Laboratories
Box Number	19
Report Number	516C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1956 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	American Cyanamid Company; Lederle Laboratories
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Cyanamid Company; Lederle Laboratories Go to Business Biographies
Method	Interview; Test
Keywords	animal, drug, veterinary, medicine, pharmaceutical, corporate image, advertising, promotion, occupational training, public relations, attitude, salesman, sales person, psychometric testing, projective techniques, ego, money, ideal brand model, symbolism, signs and symbols Go to Glossary
Language	English
Document linked to	A proposed motivational research study of the relations between veterinarians and the Lederle Company