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Title A motivational research study on the sales and advertising problems of Citroen cars in the United States
Box Number 62
Report Number 1367C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by Citroen Cars Corporation
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Citroen
Method Interview; Test; Questionnaire
Keywords
Language English
Additional information Includes a selection of car adverts at back of report.
Document linked to Proposal for a motivational research study on the sales and advertising problems of Citroen cars in the United States
Interim progress memorandum on a motivational study for Citroen