A motivational research study on the sales and advertising problems of Crispie potato chips - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the sales and advertising problems of Crispie potato chips
Box Number	16
Report Number	444C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1955 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Crispie Potato Chip Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Crispie Potato Chip Company Go to Business Biographies
Brand	Crispie
Method	Interview
Keywords	brand, food, potato chip, snack, social status, pricing, prestige, restaurant, impulse purchase, retail, retailer, buying habit, food habits, consumer, shelf display, sales, product line, packaging, ideal brand model, product personality, brand association, brand switching, tie-in, tie-up, flavor, brand preference Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Crispie potato chips Memo on package designs - Crispie potato chips