A motivational research study on the sales and advertising problems of Goetz Country Club malt liquor - Market Research and American Business, 1935-1965 - Adam Matthew Digital

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational research study on the sales and advertising problems of Goetz Country Club malt liquor
Box Number	21
Report Number	573.4C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1956 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	M.K. Goetz Brewing Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	M. K. Goetz Brewing Company Go to Business Biographies
Brand	Country Club
Method	Interview; Observation; Test
Keywords	alcohol, country club, malt liquor, packaging, labeling, sales, advertising, modernity, flavor, product differentiation, social status, name, brand association, target market, brand loyalty, distribution, retailer, retail, African American consumer, Mexican-American consumer, Puerto Rican, shelf display, promotion Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on Country Club beer Findings in the first phase of a motivational research study on Country Club beer Goetz Country Club malt liquor packaging and advertising test Proposal for a motivational research study on the sales and advertising problems of Goetz Country Club malt liquor Findings in the second phase of a motivational research study on Country Club beer A motivational research study on a set of Goetz ads A motivational research study on a set of Goetz labels A motivational research study to evaluate the impact of the new Goetz Country Club beer advertising and packaging

Previous Item Next Item