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Field name | Value |
---|---|
Title | A motivational research study on the sales and advertising problems of Lifebuoy |
Box Number | 23 |
Report Number | 614C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Personal Products |
Commissioned by | Lever Brothers Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Lifebuoy; Dial |
Method | Interview; Test; Observation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a research analysis of two Lifebuoy commercials Creative analysis of MRP responses to three Lifebuoy commercials |