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Title A motivational research study on the sales and advertising problems of Lifebuoy
Box Number 23
Report Number 614C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Personal Products
Commissioned by Lever Brothers Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Lifebuoy; Dial
Method Interview; Test; Observation
Keywords
Language English
Document linked to Proposal for a research analysis of two Lifebuoy commercials
Creative analysis of MRP responses to three Lifebuoy commercials