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Field name | Value |
---|---|
Title | A motivational research study on the sales and advertising problems of Mosler record safes |
Box Number | 35 |
Report Number | 873C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Office and Stationery |
Commissioned by | The Mosler Safe Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Mosler |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal to undertake preliminary motivational research on present and newly developed trademarks and test such designs among bankers, dealers and business men A memo on tentative findings Key findings about Mosler safe Supplementary memo on pilot study of bank executives' reactions to new Mosler vaults |