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Title A motivational research study on the sales and advertising problems of Mosler record safes
Box Number 35
Report Number 873C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Office and Stationery
Commissioned by The Mosler Safe Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Mosler
Method Interview
Keywords
Language English
Document linked to Proposal to undertake preliminary motivational research on present and newly developed trademarks and test such designs among bankers, dealers and business men
A memo on tentative findings
Key findings about Mosler safe
Supplementary memo on pilot study of bank executives' reactions to new Mosler vaults