A motivational research study on the sales and advertising problems of Purina feeds - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the sales and advertising problems of Purina feeds
Box Number	14
Report Number	388C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1955 Find out more about this year
Document Type	Report
Industry	Animal and Agriculture
Commissioned by	Ralston Purina Company
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Croton-on-Hudson, New York
Company	Ralston Purina Company Go to Business Biographies
Brand	Ralston Purina
Method	Interview; Test
Keywords	farmer, farm, farming, agriculture, livestock, pricing, family, science, community, livestock, animal food, cooperative societies, brand switching, women, attitude, projective techniques, self-image, children, salesman, sales, corporate image, brand association, advertising, packaging Go to Glossary
Language	English
Document linked to	Farm feed study: progress report