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Title A motivational research study on the sales and advertising problems of Tavern pale beer
Box Number 18
Report Number 487C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Atlantic Brewing Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Tavern
Method Interview; Test
Keywords
Language English
Document linked to Proposal for a motivational research study of the sales and advertising problems of Tavern pale beer
Supplementary memo to Tavern pale motivational study re: packaging