A motivational research study on the sales and advertising problems of Vi-Penta drops - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the sales and advertising problems of Vi-Penta drops
Box Number	17
Report Number	465C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1955 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Hoffmann-La Roche, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hoffman La Roche, Inc. Go to Business Biographies
Brand	Vi-Penta
Method	Interview
Keywords	health, physician, doctor, vitamin, drug, attitude, product differentiation, brand loyalty, brand switching, buyer motivation, buying habit, advertising mail, journal, product sample, promotion, product personality, brand association, corporate image, mother, parent, self-image Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on Vi-Penta Drops