A motivational research study on the sales and advertising problems of Wildroot cream oil - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the sales and advertising problems of Wildroot cream oil
Box Number	20
Report Number	531C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1955 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Wildroot Company, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Wildroot Company, Inc. Go to Business Biographies
Brand	Wildroot
Method	Interview
Keywords	hair, male consumer, cream, oil, men, older consumer, masculinity, femininity, advertising, attitude, stereotype, fear, brand loyalty, competition, competitor analysis, product personality, brand association, brand awareness, market segmentation, target market, young adult consumer, young consumer Go to Glossary
Language	English