The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title A motivational research study on the sales and advertising problems of citrus fruit
Box Number 22
Report Number 582C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by J. Walter Thompson Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Test
Keywords
Language English
Document linked to Proposal re: oranges and grapefruit