A motivational research study on the sales opportunities for ladies' girdles - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study on the sales opportunities for ladies' girdles
Box Number	119
Report Number	2815C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	20 Mar 1975 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	DuPont Textile Fibers Department
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont
Method	Interview; Focus Group
Keywords	underwear, clothing, marketing, female consumer, attitude, United States, body image, name, public relations, advertising, promotion, brand, brand awareness, product development, packaging, Latin American, pricing Go to Glossary
Language	English